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OUR STORY

After cultivating her own premium wine in California’s Napa Valley, Danica turned her sights to another region, one of the oldest and most revered in the world. If France embodies the Old World soul of winemaking, its romantic heart can be found in Provence. Danica became intimate with the region from her many journeys through Europe. She decided to travel to the southeast coast of France to fulfill another deep ambition: to create a wine that everyone could enjoy year-round. A premium rosé for those who love wine as well as cocktails.

In her quest to create the best possible French rosé for American consumers, Danica built an all-star winemaking team that includes 100-point winemakers and Les Vins Margnat, a family whose winemaking tradition dates back to the French Revolution. The history of the region is abundant with their pedigree of producing the best-quality French rosé wine. Not to mention sharing a love of racing, with the Margnat family sponsoring a cycling team for many years in the venerable Tour de France.

This partnership is the foundation of Danica Rosé, an approachable wine produced in the traditional Provençal style. Fragrant, dry, and medium bodied, this proprietary blend of Cabernet Sauvignon, Grenache, Merlot and Caladoc offers luscious, vibrant notes of crisp white peach, fresh-cut melon, tart strawberry, hibiscus, and lime blossom, complemented by perfect minerality, balanced acidity, and a refreshing finish.

Danica Rosé earns its status as a versatile wine: for pairing with food or sipping all by itself, for relaxing at home or – with its new 1.5 liter magnum bottle – for sharing at a dinner party or a posh nightclub. A Rosé for All Occasions.

 
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Why Rosé?

 

 

Danica Patrick’s love for wine is fueled by the romance around it. The delicate process of making wine. The beautiful landscapes and regions of the world that encapsulate it. The rich history and arduous labor of love behind every cluster of grapes. But mostly, it’s about bringing people together. With all the distractions in the world today, we struggle to even sit at a dinner table without looking at our phone. The intention behind wine is to connect.

Danica sought to make a French rosé because it offers an authentic and universal connection. A wine that can please lovers of both red and white and declares, “Let’s share an experience.”

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 THE MORNING STAR BOTTLE

The name Danica comes from the Slavic word meaning “morning star,” a symbol of hope, guidance and courage. Each of these elegant, custom-made bottles is adorned with a twin morning star at the neck. Danica Patrick created this rosé in honor of her mother for giving her the name, and the power and perseverance that comes with it.

With its morning star symbols accompanied by a French flag neck label, the bottle itself is designed to pay homage to the wine’s French pedigree. Glow-in-the-dark lettering gives the white Danica Rosé logo a luminous presence in low light, drawing your eye wherever it sits. Further engaging the senses, the bottle is embossed with a raised floral design that provides tactile pleasure when picking it up.

 Its beautiful shape, from tapered bottom to long graceful neck, represents a piece of glass artwork in its own right. At her dinner parties, Danica Patrick repurposes empty Danica Rosé bottles as stylish water containers for guests. It works equally well as a vase, proving that beauty has the power to transcend purpose, and that life, like art, is what we make of it.

 
 
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WHY PROVENCE?

It made perfect sense that Danica Patrick desired Provence to be her next wine adventure.  The south of France produces some of the world’s best wines, where nearly two-thirds of the region is dedicated entirely to rosé.

The winemaking history there dates back more than 2,500 years when the Greeks planted the first grapevines in Provence, making it the oldest wine region in France.

 Such deep-rooted viticulture history and the al fresco lifestyle of the region find a happy marriage in the ideal climate, terroir, and grape varietals suited to creating rosé.

 

 THE DANICA ROSÉ TEAM

 

 

In her quest to create the best possible French rosé for American consumers, Danica built an all-star winemaking team that includes 100-point winemakers and Les Vins Margnat, a family whose winemaking tradition dates back to the French Revolution. The history of the region is abundant with their pedigree of producing the best-quality French rosé wine. Not to mention sharing a love of racing, with the Margnat family sponsoring a cycling team for many years in the venerable Tour de France.

This partnership is the foundation of Danica Rosé, an approachable wine produced in the traditional Provençal style. Fragrant, dry, and medium bodied, this proprietary blend of Cabernet Sauvignon, Grenache, Merlot and Caladoc offers luscious, vibrant notes of crisp white peach, fresh-cut melon, tart strawberry, hibiscus, and lime blossom, complemented by perfect minerality, balanced acidity, and a refreshing finish.

Danica Rosé earns its status as a versatile wine: for pairing with food or sipping all by itself, for relaxing at home or – with its new 1.5 liter magnum bottle – for sharing at a dinner party or a posh nightclub. A Rosé for All Occasions.

 

 

 SHARE OUR JOURNEY

YOu can keep up with the latest happenings with DANICA ROSÉ WINES by following us on our socials. YOu can also subscribe to our newsletter and get an inside look at our journey. WE CAN’t wait for you to join us. LET THE ADVENTURES BEGIN!

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